About Me

With 20+ years of experience spanning action sports, consumer products, retail, and emerging brands, I am a creative leader, brand builder, and hands-on art director who believes the best work happens when strategy, creativity, and a little bit of curiosity collide.

My career began in the action sports world, working with brands including O'Neill, Billabong, and Vans, where I learned how to build brands that connect with culture and move at a fast pace. Over the years, I've led creative across brand identity, campaigns, retail, packaging, digital, social, product launches, and experiential environments—always looking for the idea that makes people stop, look, and remember.

Most recently, I've taken that experience into building something from the ground up as Co-Founder and VP of Creative & Marketing for Aguachill. From developing the brand identity and guidelines to creating the website, packaging, social presence, retail strategy, tradeshow experiences, and overall creative direction, I've had the opportunity to help shape a brand from the very beginning. It's given me a whole new perspective on the creative process—not just making the thing, but figuring out how to make people care about it.

I lead and mentor creative teams with positivity, encouragement, and a healthy sense of humor. I believe in giving people room to bring their ideas to the table, pushing creative thinking, and creating an environment where people feel supported while still being challenged to do their best work.

I am comfortable moving between big-picture strategy and the details that make an idea work. I thrive on concept development, brand building, and turning ideas into tangible experiences across every touchpoint. I enjoy collaborating with marketing, product, merchandising, sales, and other cross-functional teams to make sure the creative isn't just beautiful, but actually works.

I'm also a lifelong learner. If I don't know how to do something, I'll figure it out. I've expanded my skill set over the years to include everything from photography, retouching, illustration, and print production to 3D design, animation, Figma, and emerging creative technologies. I'm always looking for new tools and new ways to bring an idea to life.

At this point in my career, I know what I'm good at—and I also know what I care about. I want to make great things with great people. I want to work with people who are curious, collaborative, and willing to take a few creative risks. And I want to build brands and experiences that make people feel something.

Technical Skills:
Adobe Photoshop, Illustrator, InDesign, Bridge, Lightroom, Figma, Microsoft Word and Excel, basic SketchUp and 3D design, After Effects and animation, photography, photo retouching, color correction, illustration, typography, print production, materials, and production processes.

Leadership Style:
I lead with positivity, encouragement, and a sense of humor. I'm a big believer in collaboration, mentorship, and making sure the people around me feel supported and valued. I want to be the person in your corner who pushes you to do your best work, celebrates your wins, and helps you figure things out when things inevitably get messy.

I'm a firm believer that good ideas can come from anywhere—and that the best teams are the ones that aren't afraid to laugh, challenge each other, and occasionally chase an idea that sounds a little crazy.